China Wellness Market at a Glance

The opportunity is now

1.4B

User Base

Wellness-aware educated market

27%

APAC Share

Of global wellness economy

US$17.6B

Market Size

China's supplement e-commerce in 2024

The China Market Entry Partner for Wellness Brands

We combine Ex-iHerb expertise with AI-powered efficiency to launch, manage, and grow your supplement brand in China.

View Our Pricing

Our Services

End-to-end solutions for your China market entry and growth

Compliance & Strategy

Ingredient Screening

Positive List Check

Competitor Analysis

Pricing Strategy

Store Setup & Operations

Platform Store Opening

Tmall Global / JD / Douyin / XiaoHongShu

AI Customer Service

Order Management

Marketing & Growth

AI Content Factory

SEO Articles & Social Posts

KOL Seeding

XiaoHongShu / Douyin

Retention

Private Traffic & CRM

WeChat ecosystem integration

Member Loyalty Programs

Turning buyers into loyal members

Why Choose Tanku

We combine deep wellness industry expertise with cutting-edge AI technology

Wellness Vertical Focus

We only speak Supplements & Skincare. We understand ingredients, regulations, and consumer trends.

Ex-iHerb Expertise

Led by Gavin, former iHerb China App & Growth Leader. 7 years of experience navigating GACC regulations and cross-border logistics.

AI-Powered Efficiency

Premium agency results at a fraction of the cost. Our professional domain knowledge and AI stack deliver premium results.

Transparent Pricing. Low Risk. Long-Term Growth.

Performance-based model that aligns our success with yours

Standard Plan

Full-Service Partnership

$2,000 / month

12-month commitment

Includes:

Market Entry Strategy
Full Store Operations
AI Content Generation

Commission15%

Performance-based on Net GMV

(Net GMV = Total Sales - Refunds)

Note: You maintain full ownership of your store and funds.

Frequently Asked Questions

Everything you need to know about our partnership model

Tanku is not a distributor. We operate as an execution partner that works on your behalf across strategy, digital commerce, marketing, and operations. You retain ownership of your brand and data, while our in-market teams handle the work required to grow your business in Asia.

We specialize in all major cross-border platforms including Tmall Global, JD Worldwide, Douyin, and XiaoHongShu (Little Red Book). We'll help you choose the right platform(s) based on your product category, target audience, and budget.

Typically 4-8 weeks from contract signing to store launch. This includes compliance screening, documentation, store setup, and initial content preparation. The timeline can vary based on product complexity and regulatory requirements.

Three key differentiators: (1) We focus exclusively on wellness—supplements and skincare only. (2) Led by ex-iHerb leadership with 7+ years of GACC compliance experience. (3) AI-powered operations that deliver premium results at a fraction of traditional agency costs.

For cross-border e-commerce, you don't need to register your brand as a Chinese entity. However, trademark protection is recommended for long-term brand building. We can advise on the best approach for your situation.